HEDGE x Mr. Brown partnered to create a limited edition coffee batch that has a unique character, a distinct flavor, and an ever-changing profile. The one that has a story, a story about people whose hard work and dedication made it possible for us to enjoy it. We’re here to share these stories and highlight the rarest and the most special coffee the world has to offer.
Mr. Brown x HEDGE Coffee
25 USN (Shipping Included)
YEMEN | SANA'A HARAZI
25 USN (Shipping Included)
YEMEN | SANA'A HARAZI
Producer | 141 smallholder farmers in Sana’a Governorate, organized around Pearl of Tehama
Origin | Yemen
Region | Haraz Mountains, Sana’a Governorate
Harvest | October 2020 - December 2020
Variety | Audaini, Dawaery, Tuffahi
Growing altitude | 1400 – 2500 masl
Soil | Sandy loam
Process | Full natural, dried on rooftops and raised beds
Export | Pearl of Tehama, Yemen
Import | Royal Coffee, Inc. USA
Notes | cocoa, raspberry, stonefruit
Harazi coffee has acidic and fruity attributes with surrounding spices, while still being light in the cup. It is winy, with an excellent, most complex body.
300g / 10.6oz / Our packaging is 100% recyclable.
Origin | Yemen
Region | Haraz Mountains, Sana’a Governorate
Harvest | October 2020 - December 2020
Variety | Audaini, Dawaery, Tuffahi
Growing altitude | 1400 – 2500 masl
Soil | Sandy loam
Process | Full natural, dried on rooftops and raised beds
Export | Pearl of Tehama, Yemen
Import | Royal Coffee, Inc. USA
Notes | cocoa, raspberry, stonefruit
Harazi coffee has acidic and fruity attributes with surrounding spices, while still being light in the cup. It is winy, with an excellent, most complex body.
300g / 10.6oz / Our packaging is 100% recyclable.
RESERVE NOW
Maintaining coffee trees in a climate as dry, high, and uniquely challenging as Yemen’s western and northern ranges requires the kind of proven techniques that only generations of farming can bestow. Coffee farms are iconically terraced on arid, incredibly steep slopes. Boreholes are dug manually into the rock to access individual water reserves for each tree wherever rain is scarce. Coffee trees are spaced generously, about 1000 per hectare (compared to 4000-6000 common in Latin America), both by necessity on the narrow terraces and better groundwater access and erosion control. Raising young coffee trees is a matter of hardening them for a lifetime of vicious elements and water scarcity. Older coffee trees become very spacious and tall and often end up hanging their branches over the terrace edge, known locally as “hanging gardens”. Canopy trees are carefully selected and positioned for how well they block water evaporation.
As can be imagined, productivity is very low in such conditions. And still, over one million people work in Yemen’s coffee trade, from farm to export. Pearl of Tehama, the miller, and exporter of Harazi coffee, is a family business founded in 1970. For many years, all coffee was exported under the name of the family patriarch and founder, Ali Hiba Muslot. After he died in 1980 his three sons continued using the family name until 2012, when the family business, including other trades and retail, was split up. The coffee export business was reborn as Pearl of Tehama for Import, Export, and C.A.S, and is still owned by Ms. Fatoum Muslot, the late Muslot’s daughter. Fatoum’s eldest son, Yasser Al-Khaderi, is the company’s general manager. Royal has been working with the extended Muslot family since the 1980s: see HERE for Bob’s personal memoir of the ongoing relationship, and HERE for Mayra’s interview with Fatoum Muslot herself to learn more about their mission in her own words.
Yemen continues to suffer from a protracted conflict that has cost many lives and displaced over 3 million people. Two-thirds of the country needs food or medical aid. So, when a new crop arrives we pause to remember and honor the coffee. What makes the quality so special is that it hinges on a relationship of trust, which has been constant for decades between Royal and the Muslot family despite many odds. Yemen’s ongoing civil war has not stopped the Muslot family and Pearl of Tehama from dutifully managing and exporting the coffee harvests of the farms and families they represent; something they can be very proud of given the conflict’s overwhelmingly ruinous effect on much of Yemen’s international trade. Not only this, but Pearl of Tehama has established a consultancy for other service providers in coffee, particularly exporters, to help expand Yemen’s coffee sector safety net and even increase the coffee’s availability and competitiveness abroad. Consulting covers the management of traceable harvest information, preparing technical reports from the field, correspondence with farmers and customer relationship management, harvest and processing calibration, and more.
The guiding mission is to increase the potential at both ends of the value chain: more available quality coffee from throughout Yemen’s historic producing territories; and greater buyer appetite all over the world thanks to expertly managed, traceable coffees being marketed.
As can be imagined, productivity is very low in such conditions. And still, over one million people work in Yemen’s coffee trade, from farm to export. Pearl of Tehama, the miller, and exporter of Harazi coffee, is a family business founded in 1970. For many years, all coffee was exported under the name of the family patriarch and founder, Ali Hiba Muslot. After he died in 1980 his three sons continued using the family name until 2012, when the family business, including other trades and retail, was split up. The coffee export business was reborn as Pearl of Tehama for Import, Export, and C.A.S, and is still owned by Ms. Fatoum Muslot, the late Muslot’s daughter. Fatoum’s eldest son, Yasser Al-Khaderi, is the company’s general manager. Royal has been working with the extended Muslot family since the 1980s: see HERE for Bob’s personal memoir of the ongoing relationship, and HERE for Mayra’s interview with Fatoum Muslot herself to learn more about their mission in her own words.
Yemen continues to suffer from a protracted conflict that has cost many lives and displaced over 3 million people. Two-thirds of the country needs food or medical aid. So, when a new crop arrives we pause to remember and honor the coffee. What makes the quality so special is that it hinges on a relationship of trust, which has been constant for decades between Royal and the Muslot family despite many odds. Yemen’s ongoing civil war has not stopped the Muslot family and Pearl of Tehama from dutifully managing and exporting the coffee harvests of the farms and families they represent; something they can be very proud of given the conflict’s overwhelmingly ruinous effect on much of Yemen’s international trade. Not only this, but Pearl of Tehama has established a consultancy for other service providers in coffee, particularly exporters, to help expand Yemen’s coffee sector safety net and even increase the coffee’s availability and competitiveness abroad. Consulting covers the management of traceable harvest information, preparing technical reports from the field, correspondence with farmers and customer relationship management, harvest and processing calibration, and more.
The guiding mission is to increase the potential at both ends of the value chain: more available quality coffee from throughout Yemen’s historic producing territories; and greater buyer appetite all over the world thanks to expertly managed, traceable coffees being marketed.
Yemen is the oldest territory on Earth to cultivate coffee. Its seed stock, originally transported from wild arabica landraces in Ethiopia, was used to create the world’s first-ever coffee farms where coffee would be grown commercially for trade across the Arabian Peninsula and eventually mainland Europe. (“Arabica” itself referred to the Arabian coffee supply that was the West’s first in history.)
Grown at an outstanding altitude of 1400 – 2500 MASL on the mountains of the Haraz region west of the capital Sana’a, is the Harazi coffee. One of the highest critically acclaimed coffees in the world, and the most well-known type of Yemeni coffee overseas. Harazi coffee is believed to be off the Typica and Bourbon seeds, known locally as Tuffahi or Udaini.
Grown at an outstanding altitude of 1400 – 2500 MASL on the mountains of the Haraz region west of the capital Sana’a, is the Harazi coffee. One of the highest critically acclaimed coffees in the world, and the most well-known type of Yemeni coffee overseas. Harazi coffee is believed to be off the Typica and Bourbon seeds, known locally as Tuffahi or Udaini.
